Platforms for Growth.
Constant is a global branding agency and venture studio specialised in designing and growing modern consumer brands. We call that platforms for growth.
Hong Kong / Copenhagen
Selected work
1/4
Hommey
We built a cushion brand during COVID, and turned it into a successful homeware business that continues to grow in a post-pandemic world.
Brand Acceleration
2020
RAZE
We turned a material science company into an everyday consumer brand, and launched a household friendly product range during a global pandemic.
Brand foundation
2020
KNOW Beauty
We refreshed a celebrity brand with a new visual system that was authentic to her and her audience.
Brand foundation
2023
Veark
Veark brings a modern brand image and sustainable manufacturing to the stagnant market of cookware. We partner with Veark to build the brand from the bottom up, consulting on everything from the visual strategy to consumer acquisition models and brand partnerships.
New venture design
2020
CAPABILITIES
We are the only branding agency in Hong Kong that’s structured around skills required to launch and grow modern consumer brands. With an agile team and a large global creative network, we offer a full service partnership that generates brand-led business growth.
1
New Venture Development
We work with founders and companies that are looking to launch new company from scratch. With an entrepreneurial team, we advise and execute on all aspects of new brand building, from business plan to product prototyping and design.
Tools
-
Market analysis & sizing
-
Ethnographic research
-
Trend reporting
-
Vision & Value proposition
-
Retail or digital strategy
-
Visual research and exploration
-
Product or service design
-
Investor strategy
2
Brand Strategy & Design
We work with brand owners who have some business foundations, but looking to turn their existing materials into ownable brand positioning and visual assets. From developing a new brand to elevating an existing one, we apply our strategy and design framework to compliment their business goals.
Tools
-
Ethnographic & visual research
-
Brand strategy
-
Retail or digital strategy
-
Brand identity & messaging design
-
Digital experience design
-
Product or service design
-
Brand photography & film
-
Packaging production
-
Launch content strategy
3
Brand Sprint
We also work with founders who have already made a head start with launching a new venture. Whether it’s a minimal viable product for market testing or an operating brand that needs optimization, we take advantage of our fresh point of view as an outsider along with our experience to explore the next best move for the business.
Tools
-
Market analysis
-
Brand identity & messaging audit
-
Art direction
-
Content strategy
4
Acceleration and Brand Management
We partner with founders who have a strong brand foundation and are ready to take the next steps to grow their ventures at speed. Working with the relevant performance marketing specialists, our acceleration framework is designed to scale businesses with new consumers without compromising in brand promises and positioning.
Tools
-
Brand communication strategy
-
Performance marketing framework
-
Ongoing art direction
-
Content production and execution
-
Brand collaborations
-
User generated content reproduction
-
Copywriting
Think
Voices and insights from the Constant team, our clients and other thought leaders in their fields exploring themes in culture, consumer behaviour and societal impact on the future of brands.
