A modern

brand consultancy.

We define and validate business growth opportunities for
ambitious brands, then turn transformative goals into reality
through design and innovation.

We define and validate business growth opportunities for ambitious brands, then turn transformative goals into reality through design and innovation.

Highlights

Eu Yan Sang

We defined the future of Chinese Medicine culture and modernised the positioning for a 140 year old traditional brand.

Steelcase

We partnered with the world’s largest office furniture maker to develop their first Asia led collection.

New Balance

We introduced a documentary style storytelling to bring authenticity back for a heritage footwear brand.

AVE

We created an intimate lifestyle brand and products that challenged the perceptions of the entire industry.

An independent brand consultancy with offices in Hong Kong and Copenhagen. We define and design new products, services and experiences that drive growth for ambitious brands.

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