We modernised the ancient practice and created an ambitious meditation brand through copious research, brand strategy planning, and designs that make it accessible to modern consumers.

We defined the future of Chinese Medicine culture and modernised the positioning for a 140 year old traditional brand.

We partnered with the world’s largest office furniture maker to develop their first Asia led collection.

We introduced a documentary style storytelling to bring authenticity back for a heritage footwear brand.

We created an intimate lifestyle brand and products that challenged the perceptions of the entire industry.