Constant Creative Limited ™

Hommey

A business born out of the pandemic, we coordinated with the founders and team based in Melbourne, to help launch an online cushion brand for modern homes around the world.

Everyday there are new disruptive startups that are increasingly following a similar formula of business model, look and feel, and tone of voice. Conscious that as the landscape gets busier it becomes more and more difficult to attract the attention and build brand love with the audience, we needed to relook at what the expectation is for a modern lifestyle brand.

After the likes of Casper, Brooklinen and Buffy paved he way for direct to consumer homeware brands, Hommey was about to enter the market. However, the brand had the difficult challenge of trying to create an engaging and globally relevant brand that would allow the brand to grow and enter new markets in the future, all the while not forgetting the constraints of running operations in lockdown during a pandemic.

We needed to work collaboratively online with their team in Australia, and utilise our European network in order to help create an engaging brand position and direction that would develop the brand beyond the logo. We leveraged on the social aspect of cushions, using them as a vehicle for story telling to build connection between people and product, showing real life scenarios with a human touch in the visual strategy.

By helping to set the brand direction, we were able to help the teams on the ground in Australia, manage a production in Copenhagen for the launch campaign, and create ongoing engaging content globally in order to help the brand target global audiences as a truly direct to consumer brand with relevancy.

Process

1

Creative direction and content sprint

2 weeks

2

Content themes and narrative

2 weeks

3

Creator and collaborator research and outreach

Ongoing

4

Art direction and pre production

3 weeks

5

Production

Ongoing

1/10

I was a little apprehensive working with an agency on the other side of the world and during COVID-19, but the team at Constant are fantastic. They executed our campaigns and continue to do so to an extremely high standard and couldn't be more pleased with the outcomes we've achieved to date.

Justin Kestelman

Founder, Hommey

1/7

Credits

Nikolaj Møller

Brand photography

Constant

Art Direction

Constant Copenhagen

Production management

Client own

Product photography

Louise Riising

Stylist

AFOM

Wordmark and illustrations

LABEL