Constant Creative Limited ™

RAZE

We turned a material science company into an everyday consumer brand, and launched a household friendly product range during a global pandemic. 

Process

1

Research and planning

2 weeks

2

Brand workshops

1.5 weeks

3

Brand identity design

2 weeks

4

Art direction

1 week

5

Packaging and collateral design

1.5 weeks

1/6

The trickiest part of this project was how we turn a complex product into something straightforward and approachable, whilst still expressing the technology and innovation side of the brand proposition that sets it apart from competitors.

Tim Ho

Co-Founder and Chief Creative Office

Client reacted quickly when Covid-19 escalated. RAZE Inside stickers seen around the city on sanitised public transport.

Credits

Rafael Zamora

Photographer

Callum Shaw

Photographer

RAZE (client)

Popup event photos

Lifestyle Asia

Product photos from press

LABEL