REDEFINING THE CATEGORY.
We believe every product category presents an opportunity of change; an easier way to order, a material that’s better for the environment, or simply a more aesthetically pleasing product. These changes are demanded by new consumers and cultural shifts, businesses that are too big and slow to take action eventually becoming less relevant for modern consumers.
That’s when the new brands are allowed to break in.
We are here to identify these opportunities of change, design businesses that shake up categories and grow brands that move people and the world forward.
OUR SERVICES
1
ZERO TO ONE
Most entrepreneurs face challenges turning an idea into reality as it requires experiences and knowledge across multiple disciplines.
Our team provides early stage ventures a gentle learning curve, to ensure the brand takes off the right way.
Tools
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Opportunity Validation
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Monetisation Strategy
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Business Plan
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Consumer Studies
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Feedback and Testing
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Resource Planning
2
GROWTH BY DESIGN
Since 2012, our team and workflow has been optimised for one thing: Building and designing businesses that consumers truly value.
Rather than chasing novelties and trends, our designers and strategists build brands that are well-planned to stay and grow with the customers’ loyalty.
Tools
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Ethnographic Research
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Brand Purpose and Strategy
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Brand and Product Hierarchy
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Visual and Verbal Identity
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Digital Experience Design
3
ACCELERATE, WITHOUT LOSING CHARM
Traditionally, art and commerce never seem to co-exist in new brands. The challenge is to gain business performance while keeping the brand aesthetically inspiring. Through the years, we have built a process and a large network around the world to do just that.
Tools
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Art Direction Development
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Still and Moving Image Production
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"Always on" content development
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Collaborations
Case: We developed the fastest growing cushion specialist during the pandemic lockdown.
1
Partnership
Our team in Hong Kong working remotely with its founder in Melbourne
2
Launch from scratch
In one year, Hommey sold 15,000 cushions through their direct website.
3
Online community
Grew from 0 to 18K within one year.
4
Happy customers
With 500+ reviews rated 5 stars online.
Case: We created a contemporary kitchenware brand that caters to the new wave home chefs.
1
SKUs
Grew from 2 to 26 since we started the partnership
2
YOY revenue
260% + increase
AUSTRALIA TO THE WORLD
The way we work has evolved over the years. As a 10-year-old design company, our challenge as a team is to take advantage of our collective experience whilst constantly innovating with new ways of working and thinking. Since the pandemic, the way we work has been flipped even further. Whilst we miss the good ol’ days, we are looking forward to what is to come.
Lock downs and grounded planes left us with little option but to work creatively and collaborative remotely out of our Hong Kong headquarters. Meanwhile, new lifestyles emerged and demand for online purchases soared.
This is when we realised the next chapter in globalisation for our industry, and that strong brands and businesses can now truly be built anywhere if done right by pulling in the best talent and minds.
Many great brands have been coming out from Australia, while most new companies aspire to start out as a strong local entity, we’ve seen benefits in building the right business and brand foundations from the start to be globally ready. As an international team with some success under our belt, we are ready to partner with more Australian based founders. To work “closely” together for the next brand consumers care about.
We have helped manufacturers develop their very own direct to consumer brands, we’ve helped scaling and accelerating fast growing ventures, and we’ve partnered with founders with big ideas.