REDEFINING THE CATEGORY.
We believe every product category presents an opportunity of change; an easier way to order, a material that’s better for the environment, or simply a more aesthetically pleasing product. These changes are demanded by new consumers and cultural shifts, businesses that are too big and slow to take action eventually becoming less relevant for modern consumers.
That’s when the new brands are allowed to break in.
We are here to identify these opportunities of change, design businesses that shake up categories and grow brands that move people and the world forward.
OUR SERVICES
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ZERO TO ONE
Most entrepreneurs face challenges turning an idea into reality as it requires experiences and knowledge across multiple disciplines.
Our team provides early stage ventures a gentle learning curve, to ensure the brand takes off the right way.
Tools
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Opportunity Validation
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Monetisation Strategy
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Business Plan
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Consumer Studies
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Feedback and Testing
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Resource Planning
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GROWTH BY DESIGN
Since 2012, our team and workflow has been optimised for one thing: Building and designing businesses that consumers truly value.
Rather than chasing novelties and trends, our designers and strategists build brands that are well-planned to stay and grow with the customers’ loyalty.
Tools
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Ethnographic Research
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Brand Purpose and Strategy
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Brand and Product Hierarchy
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Visual and Verbal Identity
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Digital Experience Design
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ACCELERATE, WITHOUT LOSING CHARM
Traditionally, art and commerce never seem to co-exist in new brands. The challenge is to gain business performance while keeping the brand aesthetically inspiring. Through the years, we have built a process and a large network around the world to do just that.
Tools
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Art Direction Development
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Still and Moving Image Production
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"Always on" content development
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Collaborations
Case: We created a contemporary kitchenware brand that caters to the new wave home chefs.
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SKUs
Grew from 2 to 26 since we started the partnership
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YOY revenue
260% + increase
Case: We developed the fastest growing cushion specialist during the pandemic lockdown.
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Partnership
Our team in Hong Kong working remotely with its founder in Melbourne
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Launch from scratch
In one year, Hommey sold 15,000 cushions through their direct website.
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Online community
Grew from 0 to 18K within one year.
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Happy customers
With 500+ reviews rated 5 stars online.
ASIA TO THE WORLD
From established giants such as Nike and L’Oréal to new-comer disruptor brands like Outdoor Voices and Glossier, success stories of old and new have started in the West. Asian countries have typically been viewed as behind-the-scenes production partners, but things are starting to change.
Heavily perceived as cost efficient with cheap facilities and labour, products from Asia have the stigma of low quality with a short lifespan. What people have missed is the history and experience that factory owners have been gathering over years producing goods for others. Yesterday was “Designed in California, assembled in China”, but tomorrow will be “Designed in Shenzhen, assembled in Guangdong”.
Today throughout Asia, we are seeing the best
in design and innovation. From advancements in manufacturing processes, to sustainable materials, Asian pop music becoming a global cultural phenomenon to the invention of TikTok and a platform for a whole generation. The world is realising that high quality products and services from Asia are possible and becoming the norm.
Whilst the future is bright for Asia, many business owners in the region struggle to build and maintain a well-planned and globally positioned brand around their good products. A brand that aligns with consumers’ modern life values and practical needs.
That’s where we come in.
We have helped manufacturers develop their very own direct to consumer brands, we’ve helped scaling and accelerating fast growing ventures, and we’ve partnered with founders with big ideas.