Photos: Veark Pop-up Preview Party

Their first popup showcase in Asia

April, 2024

3 min read

Agency

Words by Tim Ho

For a short period of time, we’ve transformed our ground floor studio into a popup retail space for Copenhagen kitchen tool brand Veark.

The event

To celebrate the launch of the first Veark pop-up in Asia, we hosted a casual get-together and store preview party in Hong Kong. Along with the Veark team visiting from Copenhagen, we showcased the brand’s existing kitchen tool collections and gave early introductions to some of the prototypes. We brought together food, wines, and some friends in the design industries.

Why we did it

As a brand agency with a focus on modern consumer brands, it’s always been our goal to help define brand experiences, both online and offline.

The ground floor space of our Hong Kong studio exists to help brands (and ourselves) drive continuous explorations on brand directions and growth through the physical form.

This is one of the many initiatives in the pipeline, and we will continue to seek exciting collaborations with brands that see value in this.

Special thanks!

We collaborated with two friends on the food design and overall environmental set of the evening.

Veark’s products and knives are known to be work horses, designed for everyday makers, not knife collectors. To reflect this positioning, we’ve designed the following menu for the evening, putting a modern twist on the most humble, but versatile ingredient from the city.

Fish ball – with whipped silken tofu foam, garlic powder & spring onion oil.

Beef ball – with romesco sauce in roasted local bell peppers, tomato paste, cashew nuts, smoked paprika.

Squid ball – with roasted beetroot, chickpeas and homemade Hong Kong hot sauce.

Collaborators & Credit:

Food design & cooking – Marina Wilson

Environmental set – Jocelyn Liipfert Lam

Video footages – Chloe Leung @ Constant

Still photos – Chloe Leung & Tim Ho @ Constant

Media partner – Design Anthology