Queens Road Central 338, a building with a prime location but undervalued in price due to positioning and previous use cases. Tasked with rethinking the brand experience ahead of a market offering, we needed to both consider the vibrancy currently surrounding the property, but also communicate the unleashed, future potential of the location.
Located right on the corner of two high-density cross streets, the building is visible and a meeting point in the area. After initial research we decided to take the route of creating a true landmark – a status no other building had achieved in the area. From the name right through to the visual design, we created an experience that lifts the building above the cool, but “up-and-coming” reputation of the Sheung Wan area and makes it as attractive as any building in the Central district.