From a creative perspective, we wanted to embrace the city of London with an open mind and in a style that truly portrays its landscape and the people who define it: raw, honest, upbeat.
With a full in-house production, we identified relevant creators to work with; art directed and managed production in London for an output of three key visuals, twelve supporting visuals, and three films. All of the final assets were repurposed for online and print use and delivered in a campaign playbook to ensure consistency in all markets globally.
Art Direction: Tim HO, Constant
Director: Luke CASEY
Producer: Charlene LAMBERT and Constant
Stylist: David HERRERA
Hair & Make-Up: Sara SORRENTI
Colour Grade: Jamie NOBLE, Studio RN
Music & Sound Design: Ephick WO, Eric LAU
Favour Jonathan, 21, Artist based in Norwood Junction London whose work is mirrored in her life. Honest, and raw, she knows who she is.
Sara Summers-Valli, 30, a Ceramicist in Nunhead London. In a time where pressure for perfection is unavoidable, Sara embraces the beauty in imperfections, relying on tactile feeling and experimentation to create her work.
Eric Lau, 36, Music Producer originally from Hong Kong and now based in Finsbury Park London. In his creative journey, Eric is aware of the importance to keep integrity. Through working hard on the fundamentals, he has become a leader in the wave for new creators and inspire the next generation.