In support of the New Balance 110 anniversary exhibition in Tokyo we were tasked with producing 4 lifestyle portraits of the people behind the iconic sneaker designs.
New Balance
Concept, Art Direction, Production


Shot between Tokyo and Boston, we gathered an agile team that would be able to work with the tight schedules of the designers. The idea was to bring a mix of design insight and personal perspective to the films in order to give a balanced portrait of the designers.

The series falls in a sequence of 4 films with General Manager of Global Lifestyle, Shinichi Kubota, providing the overall strategy and the design managers talking more directly about the various shoes collections.


Production agency: The Woerks, Copenhagen
Director: Anders Bundgaard

An independent creative agency in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

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