We were set the challenge to create a distinctive direct to consumer mattress brand out of China on a global scale to target millennials, but also to change Chinese perception and attitude towards sleep in general.

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A sleep brand that curates products to change your perception and experience  of sleep at night, so that you can live life to the full and do more in the day.

“We wanted to build a sleep brand that would be visually distinct from the more muted, blue colours of many other mattress brands out there. Luna & Ray is as much about the day as it is the night. We wanted a brand identity that would reflect that idea.”

Julien Reis

Owner of Lunar & Ray

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An independent creative agency in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

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