Artful Living
We developed an expressive visual identity for Lab Noir, a new interior design and furniture company in Hong Kong. Sophisticated yet playful, the identity puts the furniture at the center across all executions.
Lab Noir
Branding strategy, collateral


Lab Noir curates furnitures and view them as a form of interactive art, art that can be touched and experienced in a myriad of ways.

The identity takes its starting point in this core offering. Sophisticated yet playful, the furniture takes center stage, speaking boldly with its visual stance, quirky and unapologetic in its ways. Much like an art piece hanging on the wall of a gallery, it speaks for itself.



Images: Courtesy of LAB NOIR brands

All items featured here are concept designs delivered to the client, not final executions. 

An independent brand consultancy with offices in Hong Kong and Copenhagen. We define and design new products, services and experiences that drive growth for ambitious brands.

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