We’re proud to launch our second regional campaign for Wrangler, honing in on their claim to the open road experience, we’ve created a challenge that invites the motor head communities to ride and raise dust. All to claim the title of Wrangler’s ‘True Wanderer’.

Hell bent on creating memories and stories that last a lifetime, bikers from all across the Asia Pacific region are showing off their adventurous side in the hopes to embark on 5-day, cross country ride alongside Wrangler. Readers can experience all the sights, sounds and emotions on a regional responsive website.

With different phases to the activation, we’ve created content that draws readers back for more, keeping them engaged with every step of the journey in each of the 6 different markets.

A campaign of this scale involves several major moving parts, it’s strength lies in the management all the markets, providing content that is tailored to each individual market, but remains united under one voice.

Visit the campaign site here, and follow our work section for a full review of the campaign performance.