Towards the end of 2017, we set out to develop and build the production arm of the agency, in part due to client needs, but also from our own interest and desire to oversee the entire creative and strategic direction of a project through to the end.

With the growing network of photographers, videographers, and editors it also made sense to tap into this unique pool and collaborate; leveraging on their global experience and vision to increase production value and output. In 2018 alone we managed 7 productions, 5 of which were shot in-house at our Wong Chuk Hang studio and headquarters.

Capturing the raw, organic form of lingzhi and processing it in our studio.

Starting in March, we shot our second campaign for Eu Yan Sang to launch their new product Organic Lingzhi. Collaborating with Amsterdam based photographer Olya Oleinic, we shot the key visual of the Lingzhi mushroom in its purest and unprocessed form to emphasise the organic form. See the full case study here.

A series of GIFs and key visuals that sat across all digital properties and out of home advertising, created in house for District15.

After months of working through the brand strategy, brand identity and collateral designs for District 15’s latest project The Nate, in May we worked with photographer Ann Woo to shoot the key visuals that would eventually be seen across Hong Kong on various out-of-home placements.


The idea was simple enough, to recreate the home comforts that you would find at The Nate. However, due to scheduling we were faced with the challenge of not being able to actually shoot at the property, so had to build and recreate key moments within our studio setting. See the outcome on The Nate website, that was also designed and built by us here.

“Our goal was to depart from the herd and create a fun, comfortable and more lux co-living experience. It was integral to find the right creative partner to help us communicate this.”

Alex Bent, Managing Director District 15

Collaborating with London creatives to create a series of short films and key visuals.

In June, we travelled to London to shoot the global campaign for PONY international. The iconic sneaker brand has always been about making real shoes, for real people, and the new global positioning was to remind people that they were the originals. In order to pull off true authenticity, we couldn’t approach the KOLs or the ‘assumed’ influencers that would partner with a sneaker brand. Instead, we sought out and worked with genuine creators to tell their story about how they create for themselves, not for the likes.


The campaign was shot on mixed media formats with London and Hong Kong based director Luke Casey, with all accompanying stills for the campaign shot on film; a risky approach that paid off in the end. See the full case study and watch the film here.

A quick production that manipulated different materials and light.

Back in Hong Kong in August, we turned around a project from concept to production for I.T in a matter of days. In collaboration with Vans, Nike, Adidas, and New Balance, Exi.T by I.T transformed the I.T flagship store at Hysan Place into a pop-up sneaker store The Grail Room. To create content to announce the store, we shot a series of short teasers that utilised light and materials to create anticipation. A quick turnaround campaign that demonstrates our ability to manage production in-house.

Designing a complete set for photography and film production in house.

September saw us travel to a school on the outer edge of Xi’an, to produce an education case study for Steelcase. We worked with New York based director Mickey Todiwala to showcase the new approach to collaborative learning.


And finally, to end the year, we worked again with Steelcase on the launch of their newest product to meet the needs of the changing workforce in the APAC region, Diversal.

From branding strategy, to visual identity, and finally producing the launch assets. Photographer Amanda Kho captured the stills for the campaign that are now featured in the product brochure and online, and director Ricky Nyhoff shot the film that was used at the global launch event in Bangalore. See the full case study here to find out more.

To find out more about our approach to production and how we collaborate, find out more here, or get in touch at