C.D. – When collaborating on a project, would you rather write out Constant’s guidelines for the photographers to follow or rather let their creativity be?
T.H. – When we bring on a photographer, it is because we believe he/ she can give us something that we can’t achieve without them. So rather than getting photographers to shoot something that’s not natural for their style, we make sure we take best advantage of their uniqueness. Through Constant direction, the photographers would understand exactly where they need to give extra creative input and where they need to answer specific requirements commercially.
C.D. – Do clients sometimes suggest photographers? If yes, what are your thoughts on that?
T.H. – We have had requests from clients regarding photographers, in most cases it’s because of popularity and Instagram followers. As an agency, we dedicate our work hours (and often personal time) to understand how each talent’s craft is relevant to our projects. Followers on social media does not translate into how good a photographer is to work with. So even though we would try to consider working with clients’ suggested talents, we feel it’s also our job to give our best suggestions for the outcome that we aim for.
C.D. – How often do you work with the same photographer?
T.H. – We are always interested to work with first time collaborators, but as mentioned above, chemistry is a very important element in any shoot, so we need to pick smart depending on the logistics of the shoot. Typically when it’s a tight timeline, we tend to stick with someone we’ve worked with to make sure we have the quality we expect.
C.D. – Lastly, you are also a photographer, do you photograph for Constant clients?
T.H. – In most cases, no. We work very closely with photographers, from planning to post-production. It is important to understand their work and its process. Other than a general interest, photography allows me to train my eyes on things and knowing the difficulties during any shoot. I’m a believer in “doing”, only by practicing the craft myself, we can find photographers who are better than me for the assignments.