The overarching concept for the brand was the idea of revitalising something that already existed, much like the development itself. The renovated building of Yat Fu Lane would feature expansive windows with a central staircase, creating an open unified entrance. Playing with these elements, the logo is made up of a the Chinese and English name crafted into a stacked geometrical block.
For the campaign imagery, we captured the neighbourhood stories through photography of found objects, but with a twist. Each object was partially coated in paint to visibly convey the idea of renewal. We created the brand’s colour palette by taking inspiration from the multitude of tones seen around Shek Tong Tsui.