Your holiday starts here
Constant has developed a new brand and eCommerce platform that allows anyone to start the resort holiday right in front of the screen – on desktop, mobile or tablet.
Client
Latitude 11
Service
Visual identity, eCommerce
Year
2014

Strategy

The resort wear product cycle is defined by seasons, but people’s travel habits aren’t. Thinking about a long weekend trip to Bali during winter? Chances are you won’t be able to find much resort wear in stores. Latitude 11 changes that and puts you in charge of your holiday calendar.

Brand

Resort holiday and digital screens really don’t belong in the same sentence, but we had to make it work. We found that when you are away on holiday, you might see the world a little different; you pay more attention to details, colors and even sounds. We took this insight and brought it into the identity of the brand, creating a world of bold colors, graphical patterns and dreamy illustrations.

eCommerce

The identity was extended into the commerce experience where colors and patterns brighten up the shopping experience.

The responsive site allows for multiple categories under each brand, and big hero images to bring the each of those to life. A featured stories section allows for inspirational interviews and portraits of your next destination.

Getting that sun hat or those colorful trunks has never been easier. Direct delivery to the resort destination is coming soon, so watch this space.

Visit site: http://latitude-11.com

CREDIT

Photography: Latitude 11
Illustration: Martha Grossi

An independent creative agency in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

 
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