Chaotic Beauty
Constant designed the identity and messaging platform for Home Kong, Hong Kong’s new destination for anything cool and cultured.
Client
Home Kong
Service
Brand identity, collateral design
Year
2014

Strategy

Hong Kong is often described as chaotic and ugly, but in this you find its true beauty. It’s like no other city, with old traditions living side-by-side with financial empires.

Hong Kong is like a kaleidoscope where the sum of
the parts make beautiful and harmonious patterns.

The kaleidoscope is extended into patterns unique to each of the stories on the web platform, and across all identity items.

CREDIT

Imagery: Rights to imagery in collages belong to their respective owners.

An independent creative agency in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

 
Constant
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