Performance
Launching for the first time in Asia, we were tasked with creating an expressive language for the Calvin Klein Performance line.
Client
Calvin Klein
Service
Concept, art direction, production
Year
2016
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Background

Being a new collection range in the Asia market, our challenge was to find a way to keep the signature clean look of the Calvin Klein brand communications, while still injecting modern aesthetics in an energetic way.

The solution was to explore digital art creation and work within a virtual universe inspired by urban playgrounds, remodelled to fit with the collection with colours, textures, and forms.

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CREDIT

Photographer: Olya O
3D: Builders Club

An independent creative agency in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

 
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