Delicious Dumplings
Welcome to GAO, Copenhagen's new dumpling bar. Good for a quick snack, a family feast or your Monday takeaway needs, we made dumplings the core focus and created a modern concept that bridges Chinese culture and Scandinavian design aesthetic.
Client
GAO
Service
Concept, branding, interior, photography, content development
Year
2016

Strategy

Traditionally, Copenhagen has been a city that isn’t receptive of very loud brands. Rather, you feel that many brands grow organically out of communities and are shaped by the people in these. Opening in Nørrebro, one of Copenhagen’s most culturally rich neighborhoods, we wanted to create a simple brand experience that takes cues from the rich Chinese color palettes but presented in a way that Copenhageners know and love. GAO is Copenhagen’s new dumpling bar – a bridge between two worlds.

Brand experience

A bold logo, clean typography and a vibrant color palette form the key elements of the brand. The illustrated dumplings are used both in the GAO stamp and as patterns on T-shirts, windows stickers and much more – a signature of a restaurant where everything from the dough to the filling is handmade.
The color palette is extended into the restaurant where green graphic tiles and dark oak wood are the main feature around an integrated bar area. Paired with Danish design furniture and an iconic neon sign, hand crafted in Hong Kong, the experience is well balanced between Chinese and Scandinavian aesthetics.

Interior collaboration

Unlike service based brands, a restaurant is a physical space where customers dine and spend time in. Therefore, the choice of interior elements is crucial to express our brand experience.

The balance of Chinese and Scandinavian aesthetics is achieved by collaborating with interior and product designer Aurelien Barbry, a French native but no stranger to the Danish design field with his collections for prestige brands such as Georg Jensen, Le Klint, VIPP and more.

Telling the story

Bringing the story of GAO to the public, we defined a content strategy that mixes photography,  animation and video used across all platforms. Streetshots from Hong Kong, inspiration and peaks into the kitchen are in focus. Specially animated GIFs bring the vibrant colors into play in a way that suits channels such as Instagram and Snapchat.

CREDIT

Interior Collaborator: Barbry Studio

An independent creative agency in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

 
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