My Room
Continuing the journey with AVE, we created a brand film that challenges the conventions of the adult toys industry. Meet Agnes, an ordinary Copenhagen girl with a personal story, just like everyone else.
Client
AVE
Service
Concept, Art Direction, Production
Year
2015

Strategy

Female sexuality and masturbation is a complex topic that has been covered with increased interest in recent years. But while the nuances of the female mind are apparent, the portrayal is often single-minded and mostly sensationalised.

With this poetic brand film, we take a different approach as we bring AVE’s brand proposition ‘Inspired Pleasure’ to life. Directed by Mette Carla Albrechtsen, the film is made “for women, by women” – a deliberate choice in an industry that is surprisingly focused on the male gaze.

CREDIT

Production agency: The Woerks, Copenhagen
Director: Mette Carla Albrechtsen
DOP: Benjamin Loeb

An independent creative agency in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

 
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